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Research papers

Design your own vehicle

This paper describes the application of a new method of assessing individual customer preferences in conjunction with choice-based conjoint analysis. While individual differences in preference can be estimated from choice data, this method captures...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: James H. Christian, David G. Bakken
Company: Harris Interactive (Europe)
March 4, 2002
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Citation

Christian and Bakken (2002a, March 04). Design your own vehicle . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/design-your-own-vehicle-